The movie “Soju War” stars actors Yoo Hae-jin and Lee Je-hoon. It was completed in 2023 but remained buried for a while before finally being released, making it a film with a somewhat unique history. At first glance, the title might suggest a lighthearted commercial comedy centered around soju, but as the film unfolds, audiences are confronted with a completely different genre. The appearance of the term “IMF” reveals that this is not just a marketing competition but a real battle for survival between companies. The film unfolds as a drama that goes beyond the brand war between soju companies to shed light on the complex world of corporate management and capital struggles. Set against the backdrop of the IMF foreign exchange crisis, the film is based on the decline and acquisition of Jinro, one of South Korea's leading soju brands. Jinro is a well-known national soju brand with a frog logo. While there are various regional soju brands nationwide, securing market share in Seoul an...