A Shift in Strategy: From Spectacle to Depth, Netflix Finds a New Path If we examine the recent trends of OTT platforms, including Netflix, we can sense a distinct shift from the early days when blockbuster action movies, pouring in massive capital to provide flashy spectacles, were the dominant force. Initially, stimulating visuals of destruction and explosions were the most powerful weapons to attract subscribers, but as time passes, more viewers are feeling fatigued by these monolithic contents. Cases where vast production budgets resulted in failure in both criticism and box office due to weak narratives and improbable developments have become frequent, leading to a strategic correction within Netflix. Now, movies that possess weighty messages and solid narratives—even if somewhat heavy and requiring serious reflection—are capturing viewers' hearts and acting as key players in increasing "watch time," rather than those offering mere visual pleasure. In this flow, the ...