Unconventional Friday Double-Header, Can It Cross the Swamp of Low Ratings? JTBC has attempted a quite adventurous programming strategy by launching the new Friday drama 'Love Me'. Airing two episodes back-to-back on Friday nights is, in fact, a very unusual and unconventional decision in the domestic broadcasting environment. Usually, targeting weekend nights or weekday 10 PM slots is the norm, so this "binge-watch style" scheduling seems to be conscious of OTT viewing patterns, yet it is also a risky gamble regarding TV viewership ratings. The fact that JTBC pushed ahead with this persistency, despite previous works not having much fun in this time slot, suggests a confidence underlying this specific work. For viewers, it is welcoming news to be able to breathe with a new drama for a long stretch to start the weekend. Attention is focused on whether this unconventional strategy will shine through 'Love Me'. Trusted Actor Seo Hyun-jin Returns with Heart-Wren...