tvN's Where a Bachelor In-law and Sister-in-law Flirt While Parenting in 'I'll Give You the Universe'
The Stagnant Wednesday-Thursday Drama Market, tvN's Bold Move Once, the Wednesday-Thursday drama slot in the Korean broadcasting industry was the frontline of trends and a fierce battlefield for viewership ratings. Numerous hit dramas and Hallyu waves that defined the era were responsible for these Wednesday and Thursday nights, gathering viewers in front of their TVs. However, in recent years, regardless of terrestrial or cable channels, Wednesday-Thursday dramas have faced the threat of extinction. Due to low viewership ratings compared to production costs and the rapid rise of OTT platforms, broadcasters have heavily programmed cost-effective variety shows instead of dramas, cementing the idea of "Wednesday-Thursday nights without dramas." Even when works were occasionally scheduled, they often ended as one-offs or disappeared without creating much resonance. In this barren environment, the fact that tvN has launched a new Wednesday-Thursday drama, I'll Give You th...